Friday, 1 April 2011

Me and "Just for Men"

The “just for men” advert may just be the most offensively shallow, sexist, derogatory, dim-witted piece of fecal rubbish I have seen in many a year. Does a man who is or going grey really have any less virility than the other? Should we as a sex really tolerate such a host of shit? Should we discriminate? Fuck, women’s adverts aren’t as frank as this. They wouldn’t stand for it. If you haven’t seen the advert, it goes a little something like this: (Woman knocks on door) (Man looks through eye hole(or whatever it’s called)) Woman – “Hello, can I borrow some milk” (man goes to check fridge for milk. Doesn’t have milk, so goes to the pharmacist and gets some “just for men” and spends half an hour (while the woman waits) then answers the door) Man – “Yes, here you go” (here is where she should’ve said to herself “Why the fuck have I been waiting here for 30 minutes while this twat has obviously been dying his hair as it’s running down his face and he has skin stains all over the place. Who is he trying to impress) Instead was a slightly sexual flirtation between the obviously superficial blonde and the newly brunetted twat of a man. And as for the “science” of the advert.............please. In my experience with hair dye, no matter how much I pay, no hair dye has the intelligence to figure out for itself where’s a different shade of hair to any other, and for £5:50, I doubt if “Just for Men” has research department that has advanced intelligent molecular technology to that level, especially for that price. If so, surely a Nobel prize should be on offer. If so, I’m sure it would have a better use. As a matter of fact, this isn’t the first time; the last “Just for Men” advert was as offensive. I mean, who gains a job just on the colour of their hair. I knew a guy in school whom was grey at 15, unlucky bastard admittedly, but did that stop him becoming accepted and successful in his vocations? No. Did it stop Steve Martin, no. Fuck, being bald is surely worse, but that wouldn’t stop you from getting a job (admittedly it’s a funny episode of Curd Your Enthusiasm). Does being a man with a full head of artificially coloured hair (which looks like a fucking wig most of the time) actually benefit any man? In a word, no. As someone who dyes their hair regularly, in many different colours, I can actually see that there’s a detriment to the quality of hair one has. Prior to colouring my hair, my hair was not curly, yet now it is. The peroxide in said products has dried my hair out to such a state that that’s the way it goes. It’s the price one pays for being, or the hope of, being different. But, for such a product to pronounce that it can actually enhance a male’s prospects and life is completely irresponsible. Particularly in these apparent hard times. It reminds me of a “Simpsons” episode where Homer gets promoted purely on his hair, where then when his medication gets suspended, he starts losing his hair, and then no-one takes him seriously. Is this reality? As a male, we get supplied with some absolute abhorrently destructive advertising. The lynx adverts for example, is there any need for a “Nuts” magazine orgy of females. No. Especially not to promote smelling nice. That “Millionaire” advert gets my goat something chronic. Is success only purveyed by money? Well, personal wealth or success should never be judged by such. Clicking your fingers, being thin, having a gold coloured bottle of aftershave doesn’t mean shit. When you employ Jude Law to advertise your company, surely they must have realised that pretty much every man think the guy’s a cunt. But, admittedly, try the scent he’s advertising, it’s very nice. But got for the Gucci or Chanel instead, far nicer. Anyway, my abject rant on male biased advertising could go on further. I really should have a go at the Redknapps Thompson adverts, which make me want to vomit. Do they actually think that we feed into their £100,000+ lifestyle? Why should we? Is this something to which we should aspire? NO. Not all of us have the applicability to hold such luxury. But that’s not to say that there should be discrimination. The patronisation is ridiculous. At the end of the day, I kind of missed xmas TV, in another way, I’m glad I did. At least then I’ll have a higher opinion of it, without a basis. Hope you enjoyed fuckwits. P.S. Chasing Cars got given best song of the “noughties” by viewers of E4. E4 viewers are cunts and idiots obviously.

No comments:

Post a Comment